Website in progress

Website in progress

Hello, I’m Jade a Senior Product Designer
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Previously at
Fruugo, NetEDI, TMG, Rental Cars.com

Currently at
SoPost

Let’s connect

Email

I design platforms and systems for heavy data sets. Currently focused on turning reporting, stock, and workflow complexity into tools that are clear, efficient, and human. I bring clarity to data so teams can move faster.

Trusted by leading brands

My product design work has been used by global teams at Unilever, Estée Lauder, Royal Canin, and more. Powering campaigns, reporting, and stock systems across FMCG, retail, beauty, and other enterprise contexts.

Organix Logo
Douglas Logo
Rituals Logo
DPD Logo
Royal Canin Logo
CeraVe Logo

ROI Dashboard (Pilot)

Making complex uplift metrics readable at a glance for faster decisions.

In Dev · SoPost · 2025

Comparison table test layout

Comparison Tables

From manual Looker exports to one-click, brand-ready comparison tables.

In Dev · SoPost · 2025

Reporting area dashboard, orders screen

Reporting Area Redesign

Simplifying reporting by retiring legacy and unifying insights in one place.

Shipped · SoPost · 2025

New Campaign Manager Navigation

Rebuilding CM nav, unifying workflows for campaign setup and reporting.

Shipped · SoPost · 2025

More projects

Standardising how consent is collected in campaign flows, ensuring compliance requirements are met without reducing consumer completion rates.

Redesigned stock visibility and introduced a warehouse management system (WMS), to surface live inventory and give CSMs faster, reliable access to data.

Designed a system-wide notifications framework that introduced email alerts with a consistent, scalable model to support our product, teams and campaigns.

New CM Integration Setup Flow

Produced a new Campaign Manager integrations flow to reduce manual setup time and errors, aligning the UI to modern product wizard patterns.

Jade is a true professional, attentive to every detail and dedicated to delivering results. Working with her is a seamless experience from start to finish.

Lesley Fraser - Scrum Master, SoPost