Hello, I’m Jade a Senior Product Designer
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I design platforms and systems that bring order to data-heavy work, turning stock logic, reporting, and data-heavy workflows into experiences that are clear, efficient, and human.
With a background in data visualisation and system design, I bring clarity to tools and workflows so teams can make better decisions, faster. Whether the challenge is business logic, reporting, or intelligent systems.
Let’s connect
Previously at
Fruugo, NetEDI, TMG, Rental Cars.com
Currently at
SoPost
Trusted by leading brands
My product design work has been used by global teams at Unilever, Estée Lauder, Royal Canin, and more. Powering campaigns, reporting, and stock systems across FMCG, retail, beauty, and other enterprise contexts.
ROI Dashboard (Pilot)
Shaping an exec-facing dashboard that’s turning complex uplift metrics into clear, visual insights for faster and more confident commercial and brand decisions.
SoPost ~ 2025
Comparison Tables
Replacing a looker Dashboard with a comparison table feature to cut manual prep amongst our commercial team and to provide deck ready comparison tables for brand facing meets.
SoPost ~ 2025
Reporting Area Redesign
Led the overhaul of Campaign Manager reporting, from identifying the need for removal of a key legacy app to consolidating fragmented insights into a single, trusted area.
SoPost ~ 2025
Integrations Section
in CM
Designed a modular integrations hub to make third-party connections visible, modular, easier to manage and aligned with modern platform standards.
SoPost ~ 2025
New Campaign Manager
Navigation
Rebuilt Campaign Manager navigation, unifying workflows into a scalable structure ready for reporting, ROI, and integrations.
SoPost ~ 2025
Embracing ShadCN as a
Product Designer
A reflective piece on adapting workflows, components, and collaboration practices during the move to shadcn UI.
Personal ~ 2025
AI in Feedback/
ReviewBot
Applying AI to analyse open-text feedback at scale, surfacing themes and trends that improve decision-making without manual effort.
SoPost ~ 2025
Designing a scalable
notification system
Built a three-part notification system that gave CSMs timely, customisable alerts, reducing manual monitoring and improving response times.
SoPost ~ 2025
Revitalising how SoPost
provides access to stock
Designed a new WMS to improve inventory visibility, streamline file management, and strengthen cross-team collaboration.
SoPost ~ 2023
NeTIX Platform Redesign
From windows silverlight to a proper product app.
NetEDI ~ 2022
“Jade is a true professional, attentive to every detail and dedicated to delivering results. Working with her is a seamless experience from start to finish.”
Lesley Fraser - Scrum Master, SoPost